Brands are increasingly investing in creating compelling content that is not merely promotional but are valued by the audiences they [...]
How to embrace the social media revolution without getting burned On demand viewing available here
The rise of the machines: The impact of audience measurement, ad networks and programmatic ad buying on branded media owners. [...]
I am honored to be elected as SOPA’s Chairman again and am very glad to have the chance to serve the organization for a third year. In 2013, we look forward to a new and sustainable development of SOPA and the publishing industry.
The emergence of interactive technologies and digital devices recently has brought about significant challenges as well as great opportunities for publishers in recent years. Readers and viewers are now able to readily access to information regardless of geographic location, time zone and language. Nevertheless, it is always our responsibility to ensure all the information available is true, reliable and useful.
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