Message from Chairman
I am honored to be elected as SOPA’s Chairman again and am very glad to have the chance to serve the organization for a third year. In 2013, we look forward to a new and sustainable development of SOPA and the publishing industry.
The emergence of interactive technologies and digital devices recently has brought about significant challenges as well as great opportunities for publishers in recent years. Readers and viewers are now able to readily access to information regardless of geographic location, time zone and language. Nevertheless, it is always our responsibility to ensure all the information available is true, reliable and useful.
SOPA’s Webinar Series 2013 – Trends in Digital Advertising: What’s the role of publishers?
The rise of the machines: The impact of audience measurement, ad networks and programmatic ad buying on branded media owners.
Click here to view the webinar
Mike Savage at Asia Media Journal coverage here
Emily Tan at Campaign Asia reports on SOPA’s webinar http://lnkd.in/Cnq6dj