• Content Marketing and the Rise of Digital MediaAugust 21, 2014

    SOPA Media Insider Talks Wednesday, September 17, 2014 at the American Club 49th & Terrace, Exchange Square, Central, Hong Kong. Panelist video Marketing article      


    SOPA Talk: MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE talk (Invitation-only breakfast for SOPA members) July 16, 2014  Wednesday 8:30am, Financial Times boardroom   MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE At the heart of any successful print brand is a recognition of not just being a functional product, but rather having an [...]

  • The Rise of Native Advertising – And How It Changes The Game For PublishersFebruary 13, 2014

    The complimentary webinar presentation is now available on demand here. The Next Big Thing: Native Advertising in Media Business Asia or you can also download the PDF  (article on page 18) here Publisher experiments with native advertising – attempts to integrate ad units more seamlessly into websites – have drawn plenty of fire for supposedly [...]

  • SOPA’s Annual Christmas PartyNovember 11, 2013

    SOPA’s Annual Christmas Party! Date:Tuesday, December 10th, 2013 Time:7pm – 10pmVenue:Shore, 3 Floor, The L Place, 139 Queen’s Road Central, Hong KongCost: $300/pp (Cash accepted by walk in) For enquiries, please call SOPA Secretariat at (852) 3589-9778 or email to mail@sopasia.com. Raffles Prizes Contribution:        

  • Media Insiders breakfast pictures – Oct 30th SOPA Panel Topic: What can Big Data do for publishers?November 8, 2013

    Campaign reporting : Big data challenge more cultural than technological for brands Access article online Big_data_challenge(pdf) Jeff Bezos’ acquisition of the Washington Post has the world asking, what will Amazon’s big data algorithms do for a paper? Amazon uses the data it collects on its customers to send them eerily accurate recommendations for books, movies [...]

  • First ever HKBU-SOPA Award Winners Forum November 5-8, 2013.October 10, 2013

                Twitter discussion #HKBUSOPA       Articles   More Photos  Program Booklet  Public Forum videos HKBU SOPA Award Winners Forum You are cordially invited to take part in the HKBU-SOPA Award Winners Forum to be held at Hong Kong Baptist University between November 5 and 8, 2013. The forum seeks to advance journalistic [...]

  • Media Insiders luncheon – April 25th Dealing with brands as publishers and content producersApril 27, 2013

    Brands are increasingly investing in creating compelling content that is not merely promotional but are valued by the audiences they target and thanks to the low barrier of entry to digital publishing they are creating their own platforms and building their own audiences. Campaign article    

  • SOPA’s Webinar Series – How to embrace the social media revolution without getting burnedApril 17, 2013

    Click here to view the webinar

  • SOPA’s Webinar Series 2013 – Trends in Digital Advertising: What’s the role of publishers?February 22, 2013

    The rise of the machines: The impact of audience measurement, ad networks and programmatic ad buying on branded media owners. Click here to view the webinar Mike Savage at Asia Media Journal coverage here Emily Tan at Campaign Asia reports on SOPA’s webinar http://lnkd.in/Cnq6dj

  • SOPA’s 2012 Christmas party!December 13, 2012

    Date: December 6, 2012 At Fofo By el willy, rooftop, 20/F M88, 2-8 Wellington Street, Central, Hong Kong  

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