• The Rise of Native Advertising – And How It Changes The Game For PublishersFebruary 13, 2014

    The complimentary webinar presentation is now available on demand here. Three Lessons About Native Advertising on asiamediajournal.com Publisher experiments with native advertising – attempts to integrate ad units more seamlessly into websites – have drawn plenty of fire for supposedly blurring the lines between advertising and editorial.This hasn’t stopped native advertising from entering the mainstream, [...]

  • SOPA’s Annual Christmas PartyNovember 11, 2013

    SOPA’s Annual Christmas Party! Date:Tuesday, December 10th, 2013Time:7pm – 10pmVenue:Shore, 3 Floor, The L Place, 139 Queen’s Road Central, Hong Kong Cost: $300/pp (Cash accepted by walkin) For enquiries, please call SOPA Secretariat at (852) 3589-9778 or email to mail@sopasia.com. Raffles Prizes Contribution:        

  • Media Insiders breakfast pictures – Oct 30th SOPA Panel Topic: What can Big Data do for publishers?November 8, 2013

    Campaign reporting : Big data challenge more cultural than technological for brands Access article online Big_data_challenge(pdf) Jeff Bezos’ acquisition of the Washington Post has the world asking, what will Amazon’s big data algorithms do for a paper? Amazon uses the data it collects on its customers to send them eerily accurate recommendations for books, movies [...]

  • First ever HKBU-SOPA Award Winners Forum November 5-8, 2013.October 10, 2013

                Twitter discussion #HKBUSOPA       Articles   More Photos  Program Booklet  Public Forum videos HKBU SOPA Award Winners Forum You are cordially invited to take part in the HKBU-SOPA Award Winners Forum to be held at Hong Kong Baptist University between November 5 and 8, 2013. The forum seeks to advance journalistic [...]

  • Media Insiders luncheon – April 25th Dealing with brands as publishers and content producersApril 27, 2013

    Brands are increasingly investing in creating compelling content that is not merely promotional but are valued by the audiences they target and thanks to the low barrier of entry to digital publishing they are creating their own platforms and building their own audiences. Campaign article    

  • SOPA’s Webinar Series – How to embrace the social media revolution without getting burnedApril 17, 2013

    Click here to view the webinar

  • SOPA’s Webinar Series 2013 – Trends in Digital Advertising: What’s the role of publishers?February 22, 2013

    The rise of the machines: The impact of audience measurement, ad networks and programmatic ad buying on branded media owners. Click here to view the webinar Mike Savage at Asia Media Journal coverage here Emily Tan at Campaign Asia reports on SOPA’s webinar http://lnkd.in/Cnq6dj

  • SOPA’s 2012 Christmas party!December 13, 2012

    Date: December 6, 2012 At Fofo By el willy, rooftop, 20/F M88, 2-8 Wellington Street, Central, Hong Kong  

  • Notice of 30th Annual General Meeting of The Society of Publishers in Asia (SOPA)November 15, 2012

    Notice is hereby given that the 30th Annual General Meeting of The Society of Asia Publishers (SOPA) will be held at the Economist Group, 6001 Central Plaza, 18 Harbour Road, Wan Chai, Hong Kong at 9:30am on Thursday, 6 December 2012.   The agenda for the thirtieth Annual General Meeting is listed below for your reference: [...]

  • Media Insiders luncheon pictures – Oct 25th Multimedia Challenge: The ROI of Online VideoOctober 29, 2012

    Moderator Bio Mike Savage Editor The Asia Media Journal Mike Savage has been writing about media and marketing for 15 years, including more than eight years focused on the Asia-Pacific region. He is currently employed as VP of Content and Editor of The Asia Media Journal by Media Partners Asia (www.media-partners-asia.com), a leading provider of [...]

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