• Notice of 32nd Annual General Meeting of The Society of Publishers in Asia (SOPA)November 18, 2014

    Notice is hereby given that the 32nd Annual General Meeting of The Society of Asia Publishers (SOPA) will be held at the Economist Group, 6001 Central Plaza, 18 Harbour Road, Wan Chai, Hong Kong at 9:30am on Friday, 12 December 2014. The agenda for the 32nd Annual General Meeting is listed below for your reference: [...]

  • SOPA’s Annual Christmas Party 2014November 14, 2014

    November 14, 2014 Cost: $300/pp.  Reserve ticket in advance by emailing to mail@sopasia.com by December 1st, 2014. Raffles Prizes Contribution:                     

  • Content Marketing and the Rise of Digital MediaAugust 21, 2014

    SOPA Media Insider Talks Wednesday, September 17, 2014 at the American Club 49th & Terrace, Exchange Square, Central, Hong Kong. Panelist video Marketing article      

  • SOPA Talk: MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE talkJuly 16, 2014

    SOPA Talk: MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE talk (Invitation-only breakfast for SOPA members) July 16, 2014  Wednesday 8:30am, Financial Times boardroom   MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE At the heart of any successful print brand is a recognition of not just being a functional product, but rather having an [...]

  • The Rise of Native Advertising – And How It Changes The Game For PublishersFebruary 13, 2014

    The complimentary webinar presentation is now available on demand here. The Next Big Thing: Native Advertising in Media Business Asia or you can also download the PDF  (article on page 18) here Publisher experiments with native advertising – attempts to integrate ad units more seamlessly into websites – have drawn plenty of fire for supposedly [...]

  • SOPA’s Annual Christmas PartyNovember 11, 2013

    SOPA’s Annual Christmas Party! Date:Tuesday, December 10th, 2013 Time:7pm – 10pmVenue:Shore, 3 Floor, The L Place, 139 Queen’s Road Central, Hong KongCost: $300/pp (Cash accepted by walk in) For enquiries, please call SOPA Secretariat at (852) 3589-9778 or email to mail@sopasia.com. Raffles Prizes Contribution:        

  • Media Insiders breakfast pictures – Oct 30th SOPA Panel Topic: What can Big Data do for publishers?November 8, 2013

    Campaign reporting : Big data challenge more cultural than technological for brands Access article online Big_data_challenge(pdf) Jeff Bezos’ acquisition of the Washington Post has the world asking, what will Amazon’s big data algorithms do for a paper? Amazon uses the data it collects on its customers to send them eerily accurate recommendations for books, movies [...]

  • First ever HKBU-SOPA Award Winners Forum November 5-8, 2013.October 10, 2013

                Twitter discussion #HKBUSOPA       Articles   More Photos  Program Booklet  Public Forum videos HKBU SOPA Award Winners Forum You are cordially invited to take part in the HKBU-SOPA Award Winners Forum to be held at Hong Kong Baptist University between November 5 and 8, 2013. The forum seeks to advance journalistic [...]

  • Media Insiders luncheon – April 25th Dealing with brands as publishers and content producersApril 27, 2013

    Brands are increasingly investing in creating compelling content that is not merely promotional but are valued by the audiences they target and thanks to the low barrier of entry to digital publishing they are creating their own platforms and building their own audiences. Campaign article    

  • SOPA’s Webinar Series – How to embrace the social media revolution without getting burnedApril 17, 2013

    Click here to view the webinar

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