• The Rise of Native Advertising – And How It Changes The Game For PublishersFebruary 6, 2014

    Publisher experiments with native advertising – attempts to integrate ad units more seamlessly into websites – have drawn plenty of fire for supposedly blurring the lines between advertising and editorial. This hasn’t stopped native advertising from entering the mainstream, however. Respected media brands such as Time, The Wall Street Journal, The Washington Post and most [...]

  • The SOPA 2014 Awards for Editorial Excellence launches call for entriesFebruary 4, 2014

    SOPA stepping into 16th anniversary and form two more categories “Excellence in Reporting on Women’s Issues” and “Excellence in Digital News”   Hong Kong, February 4, 2014 – The Society of Publishers in Asia (SOPA), an organization dedicated to best practices in professional publishing, is pleased to announce the launch of the “SOPA 2014 Awards [...]

  • SOPA「2014年度卓越新聞獎」現正接受報名February 4, 2014

    SOPA 踏入16週年 設立兩大新獎項類別 「卓越女性議題新聞獎」及「卓越網路新聞獎」   2014年2月4日,香港 – 致力推廣出版業界專業的亞洲出版業協會(SOPA),為嘉許亞太區出色新聞工作,宣佈舉辦「2014年度卓越新聞獎」。踏入16週年,亞洲出版業協會設立兩大嶄新獎項類別,分別是「卓越女性議題新聞獎」及「卓越網路新聞獎」,並開放予所有媒體參加。                                                                                                [...]

  • The Society of Publishers in Asia (SOPA) announces new board membersJanuary 1, 2014
  • Media Insiders breakfast pictures – Oct 30th SOPA Panel Topic: What can Big Data do for publishers?November 8, 2013

    Campaign reporting : Big data challenge more cultural than technological for brands Access article online Big_data_challenge(pdf) Jeff Bezos’ acquisition of the Washington Post has the world asking, what will Amazon’s big data algorithms do for a paper? Amazon uses the data it collects on its customers to send them eerily accurate recommendations for books, movies [...]

  • Club Breakfast Panel: Secrets of Their Success: Women in Media Tell Their Career StoriesAugust 27, 2013

    Panel Participants: Ellana Lee, Managing Editor at CNN International Asia Pacific, Anne Wong, Director of Strategic Marketing at SCMP, Desiree Au, Publisher Time Out Hong Kong and journalist Moderator: Tara Joseph, FCC President WEDNESDAY, SEPTEMBER 18, 2013 8:00AM – 9:30AM 1ST FLOOR What does it take to not just survive but to thrive in one [...]

  • RTHK Radio Interview: The future of print journalismJune 7, 2013

    RTHK Radio Interview: The future of print journalism  (windows media audio file) June 7, 2013 Newspapers, publishing, and the digital age. Where’s the world of journalism headed? James Ross, RTHK media contributor discussed this with Anne Wong, Director of Marketing from the SCMP, and Keith Bradsher, Hong Kong Bureau Chief for the New York Times (and [...]

  • Media Insiders luncheon – April 25th Dealing with brands as publishers and content producersApril 27, 2013

    Brands are increasingly investing in creating compelling content that is not merely promotional but are valued by the audiences they target and thanks to the low barrier of entry to digital publishing they are creating their own platforms and building their own audiences. Campaign article    

  • SOPA’s Webinar Series – How to embrace the social media revolution without getting burnedApril 17, 2013

    Click here to view the webinar

  • SOPA’s Media Insiders Series RegistrationMarch 27, 2013

    Moderator Bio Emily Tan Insights Editor Campaign Asia-Pacific Emily joined Campaign Asia-Pacific in 2011 as a reporter covering the digital beat and the Asia-Pacific region. She was promoted this year to the role of insights editor, and is responsible for curating a section of the magazine aimed at exploring trends and ideas within the advertising [...]

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