Brands are increasingly investing in creating compelling content that is not merely promotional but are valued by the audiences they target and thanks to the low barrier of entry to digital publishing they are creating their own platforms and building their own audiences. Campaign article    

How to embrace the social media revolution without getting burned On demand viewing available here  

Moderator Bio Emily Tan Insights Editor Campaign Asia-Pacific Emily joined Campaign Asia-Pacific in 2011 as a reporter covering the digital beat and the Asia-Pacific region. She was promoted this year to the role of insights editor, and is responsible for curating a section of the magazine aimed at exploring trends and ideas within the advertising [...]

The rise of the machines: The impact of audience measurement, ad networks and programmatic ad buying on branded media owners. Click here to view the webinar Mike Savage at Asia Media Journal coverage here Emily Tan at Campaign Asia reports on SOPA’s webinar http://lnkd.in/Cnq6dj

SOPA創立15週年 引入全新網上遞交及繳費系統 2012年12月27日，香港 – 致力推廣出版業界專業的亞洲出版業協會﹝SOPA﹞，為嘉許亞太區出色新聞工作，宣佈舉辦「2013年度卓越新聞獎」。亞洲出版業協會即將邁向成立15週年的里程碑，為配合出版業的新趨勢，今年首次引入網上遞交作品及繳費系統，方便各地媒體踴躍參與。                                                                                                     [...]

SOPA to turn over a new page in its 15th anniversary by introducing an online system for easy submission and payment Hong Kong, December 20, 2012 – The Society of Publishers in Asia (SOPA), an organization dedicated to best practices in professional publishing, is pleased to announce the launch of the “SOPA 2013 Awards for [...]

[December 10, 2012] – The Society of Publishers in Asia (SOPA), an organization dedicated to best practices in professional publishing, held their Annual General Meeting and re-elected Mr. David E. Smith (Regional Director, Advertising and Sponsorship, The Economist) as Chairman for the third year in a row, with Mr. Andrew Butcher (Publishing Director, TIME and [...]