SPEAKERS' PRESENTATION
Plenary I – Keynote Presentation: "Optimizing Growth in Publishing: Global Views"
Rhona Murphy, Publisher & Managing Director, Newsweek International (USA)
Plenary II – Keynote Presentation: "Maximizing Advertiser Value in the Web – The New Measures & Opportunities for Publishers"
Doug Stotland, Director of Strategy & Monetization, Greater Asia Pacific, Microsoft Advertising (Hong Kong)
Plenary V – Agency Keynote Presentation: "100% Digital"
Charles Sampson, CEO, Saatchi & Saatchi Beijing (China)
Plenary VI - Research Keynote Presentation: "Reaping ROI Success across Multimedia Platforms - Context & Measurement"
Steve Garton, Executive Director, Media, Synovate Ltd. (Hong Kong)
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PHOTO GALLERY
| November 19 (Thursday) at China World Hotel, Beijing: Full Day Conference |
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| November 20 (Friday): Full Day SOPA Delegation Visits |
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