DAY 1 PROGRAM: November 19, 2009 (Thursday)

Venue: China World Hotel, Beijing (Grand Ballrooms) >>>

 

DAY 2 PROGRAM: November 20, 2009 (Friday)

Assembly Point: China World Hotel, Beijing (Lobby) >>>

 

 

DAY 1
	Program - STRATEGIES, OPERATION & REVENUES
0800-0900	Registration & Reception
0900-0915	Opening Remarks
0915-1000	Plenary I – Keynote Presentation: "Optimizing Growth in Publishing: Global Views" Rhona Murphy, Publisher & Managing Director, Newsweek International (USA)
1000-1100	Keynote Roundtable: "Meeting the Growth Challenges: Asia CEOs Forum" Angela Mackay, Executive Director & Head of Asia Pacific, Financial Times (Hong Kong) Victor Visot, CEO, Greater China, South East Asia & Australia, Lagardère Active (Hong Kong) Wenny Wang, CEO, Business Weekly Group, (Taiwan) Li Shuanke, Publisher & Editor, China National Geography (China) Moderator: Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide (Hong Kong)
1100-1115	Coffee Break
1115-1200	Plenary II – Keynote Presentation: "Maximizing Advertiser Value in the Web – The New Measures & Opportunities for Publishers" Doug Stotland, Director of Strategy & Monetization, Greater Asia Pacific, Microsoft Advertising (Hong Kong)
1200-1245	Plenary III – Keynote Roundtable: "Decoding the Metrics to Profitable Multimedia Investment" Robin Hu, Deputy Chairman, SPH Magazines Pte Ltd. & Senior EVP, Chinese Newspapers & Newspaper Services, Singapore Press Holdings Ltd. (Singapore) Glenn J. Hansen, President & CEO, BPA Worldwide (USA) Anurag Batra, Chairman & Editor-in-Chief, exchange4media (India) Fei-Peng Ho, CEO, Cité Publishing Group & President, Taiwan Digital Publishing Forum (Taiwan) Moderator: Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide (Hong Kong)
1245-1400	Luncheon
1400-1445	Plenary IV – Keynote Presentation: "Mobile Landscape in 2010: The Next Frontier of Media Communication" Lucy Lee, Business Development Director, Phonevalley - Publicis Groupe (China)
1445-1515	Plenary V – Agency Keynote Presentation: "100% Digital" Charles Sampson, CEO, Saatchi & Saatchi Beijing (China)
1515-1530	Coffee Break
1530-1615	Plenary VI - Research Keynote Presentation: "Reaping ROI Success across Multimedia Platforms - Context & Measurement" Steve Garton, Executive Director, Media, Synovate Ltd. (Hong Kong)
1615-1700	Plenary VII - Keynote Presentation: "Choosing the Right Structure and Business Models in China – Partners, Brands, Customers, Revenue" Melvyn Goh, CEO & Group Publisher, M Media Group (China)
1700-1800	Plenary VIII - Keynote Forum: "Partnership for Success in Asia - Challenges & Opportunities Under Financial Crunch" William Bao Bean, Partner, Softbank China & India Holdings (China) Kuo-Ting Yu, Adviser, Business Weekly Media Group & Chairman, Magazine Business Association of Taipei (Taiwan) Li Peiyu, Editor-in-Chief, China Business Journal (China) Wolfgang Kohl, General Manager, Gruner + Jahr (Beijing) Advertising Co. Ltd. (China) Matthew Wisla, Vice President of Communications, American Chamber of Commerce - China (China) Moderator: Christina Lee, Asia Managing Director, BusinessWeek & SOPA Deputy Chairman (Singapore)
1800-1815	Closing Remarks
1830-2030	Cocktail Reception & Networking

 

DAY 2
0830-0900	Registration at Assembly Point
0900	Coach Departs
0930-1100	Meeting with State Council Information Office (SCIO) ． Introduction on structures & departmental responsibilities. ． Policies, regulations & guidelines. Process & procedures.
1115-1300	Group Lunch
1330-1500	Trends Media Group ． Meet & Greet. Print publishing practices in China. ． Visit of editorial and printing facilities.
1630-1800	Google Inc. ． Meet & Greet. Digital publishing practices in China. ． Visit of editorial and production facilities.
1800-1900	Drop Off at Assembly Point

 

SOPA reserves the right to make changes on the above 2-day programs without prior notification.

 

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