DAY 1 PROGRAM: November 19, 2009 (Thursday)
Venue: China World Hotel, Beijing (Grand Ballrooms) >>>
DAY 2 PROGRAM: November 20, 2009 (Friday)
Assembly Point: China World Hotel, Beijing (Lobby) >>>
| DAY 1 |
| |
TRACK 1
STRATEGIES, OPERATION & REVENUES |
TRACK 2
CHINA INSIGHTS |
| 0800-0900 |
Registration & Reception |
| 0900-0915 |
Opening Remarks |
| 0915-1000 |
Plenary I – Keynote Presentation: "Optimizing Growth in Publishing: Global Views" |
| 1000-1100 |
Keynote Roundtable: "Meeting the Growth Challenges: Asia CEOs Forum" |
| 1100-1130 |
Plenary II – Keynote Presentation: "Digital Capitalism with Chinese Characters: Leapfrogging the West?" |
| 1130-1145 |
Coffee Break |
| 1145-1230 |
Plenary III – Keynote Roundtable: "Monetization of Social Media & Digital Streaming: Gen X vs. Gen Y" |
| 1230-1315 |
Plenary IV – Keynote Roundtable: "Decoding the Metrics to Profitable Multimedia Investment" |
| 1315-1430 |
Luncheon |
| 1430-1515 |
Plenary V
Keynote Presentation: "Mobile Landscape in 2010: The Next Frontier of Media Communication?" |
Keynote Presentation: "Publishing in China – Policies, Censorship, Copyright & Opportunities" |
| 1515-1600 |
Plenary VI
Agency Keynote Presentation: "Critical Paths to Breakthrough Multimedia Solutions for Marketers" |
Keynote Presentation: "Getting Effective Distribution Networks in China – Channels, Revenues & Customers" |
| 1600-1615 |
Coffee Break |
| 1615-1700 |
Plenary VII
Research Keynote Presentation: "Reaping ROI Success across Multimedia Platforms – Context & Measurement" |
Keynote Presentation: "Uncover the Lucrative Ad Networks in China" |
| 1700-1800 |
Plenary VIII
Open Forum – "Partnership for Success in Asia: Challenges & Opportunities Under Financial Crunch" |
| 1800-1815 |
Closing Remarks |
| 1830-2030 |
Cocktail Reception & Networking |
| DAY 2 |
| |
GROUP A |
GROUP B |
| 0800-0830 |
Registration at Assembly Point |
| 0830 |
Coach Departs |
| 0915-1130 |
Meeting with General Administration of Press and Publication (GAPP) & China Youth Center for International Exchange (CYCIE)
- Introduction on structures & departmental responsibilities.
- Policies, regulations & guidelines. Process & procedures.
|
| 1200-1330 |
Publisher (tbc)
- Meet & Greet. Print publishing practices in China.
- Visit of editorial and printing facilities.
|
Digital Publisher (tbc)
- Meet & Greet. Digital publishing practices in China.
- Visit of editorial and production facilities.
|
| 1400-1500 |
Group Lunch |
| 1530-1730 |
Meeting with State Council Information Office (SCIO)
- Introduction on structures & departmental responsibilities.
- Policies, regulations & guidelines. Process & procedures.
|
| 1730-1830 |
Drop Off at Assembly Point |
SOPA reserves the right to make changes on the above 2-day programs without prior notification.
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SOPA Media Summit 2009---T Hong Kong -- Tel: +852 2572 2100---T Beijing --Tel: +8610 67799595---T Email: summitbj@sopasia.com