Campaign reporting : Big data challenge more cultural than technological for brands Access article online Big_data_challenge(pdf) Jeff Bezos’ acquisition of the Washington Post has Read More >>
Media Insiders
Media Insiders luncheon – April 25th Dealing with brands as publishers and content producers
Brands are increasingly investing in creating compelling content that is not merely promotional but are valued by the audiences they target and thanks to the low barrier of entry to digital publishing Read More >>